They see orders.Your competitors see orders.You see people.You'll see people.
Athletes. Executives. Creators. VIPs.
They're already buying from you. You just don't know it yet.
Set up in 2 minutes. No credit card required.
Intern or influencer?
Your tools can't tell. We can.
Sarah M.
Brooklyn, NY
Orders3
Total spent$247
Sarah Mitchell - Forbes 30 Under 30forbes.com
VP Marketing @ GlossierBeauty & Cosmetics
Instagram@sarahm
47.2K followersTikTok@sarahmitchell
128K followersSkincareWellnessTravel
Identifying Signal...
Influencer
Thinking...
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Platform
Features
GDPR
CCPA
Customer Enrichment
Discover your customers' public identity - information they choose to share online, from career details to personal interests.
Job Title & Work History
Current role, employer name, seniority level, and career history
Social Media Profiles
LinkedIn, Instagram, X, TikTok, Facebook links and follower counts
Web Insights
Unique public facts and mentions gathered from across the web
Hobbies & Interests
Personal passions, recreational activities, and lifestyle signals
Industry Classification
NAICS codes, business sectors, market segments, and verticals
Home Value
Estimated property value, neighborhood demographics, and location
Education History
Schools attended, degrees earned, fields of study, and graduation years
Military Affiliation
Service history and veteran status when publicly available
VIP Detection
Get notified when someone important places an order - influencers, journalists, investors, retail buyers, founders, and more. You can also create custom signals to flag the people who matter most to your brand.
Activation Tools
Reach out with handwritten notes, personalized emails, or DMs. Convert influencers into affiliates and turn happy customers into brand advocates.
Direct MessagesHandwritten NotesPR PackagesEmail SegmentationAffiliate Invites
Customer Segmentation
Mercana clusters your customers into archetypes - groups of people buying for similar reasons. RFM analysis shows which segments retain, which churn, and how behavior changes over time. Sync segments back to Klaviyo or Shopify.
Ecosystem
Integrations
Connect Mercana to your existing stack. Import customers from your store, sync enriched segments to your marketing tools, and get alerts in Slack.
Mercana syncs with your store in real time. It takes 2 minutes to get onboarded, all you need to provide is a read-only API key.
Ready to understand your customers?
You've already done the hard work of acquiring your customers. Mercana helps you understand who they are.
No credit card required. Connect in 2 minutes.