Join Us
We show brands who their customers really are - and help them act on it.
The Team
Our foundation is built on the combined expertise of two driven founders. One has spent their career at the intersection of product and engineering, shaping experiences at Meta and Cosmos, and consistently shipping top-20 App Store apps since age 12. The other anchors our research and strategic vision, drawing from published AI research, quant finance and trading, e-commerce automations at Clay, and engineering stints at Nextdoor and Carbon3D. Advised by the founder of Morning Brew, CEO of Madhappy + Madhappy founding team, CEO of Ultra Pouches, enterprise startup execs at Ramp, and more.
We are small by design and undefeated in every competitive bakeoff we've entered. We built Mercana because nothing else gave brands real identity-level intelligence on their customers - and nothing else helped them do something useful with it. We're here to set the standard, not chase it.